Basic Website | Free – $50/month+ or $2,000 – $5,000
For Small Businesses and Individuals
For 2018, we’re continuing to split this section out into 2 parts:
1. Do it yourself: Free – $50/month
With advances in business models, content management systems, and software there are now (and really there have been) some amazing tools online some include Wix.com, SquareSpace.com among many. These tools are amazing. As a development agency, it’s sometimes scary to see how far things have come.
However, it’s important to note – these tools are often complicated and our (general) audience is still not comfortable learning and using these tools. Similar to the above – these sites are highly configurable, but still require some coding, graphic design, and other knowledge to cull out of them a custom, attractive look. However, these are excellent resources and I’d recommend these services for any business looking to do it themselves.
2. If you hire a developer: $2,000 – $5,000
A basic designed website, acts primarily as an online brochure, establishing a necessary presence online to answer your customers’ questions “do you exist?”, “are you professional?” and “what do you do?” A basic website can be created in the $2,000 – $5,000 range. This website may or may not allow you to interact in a 2-way conversation with your audience (social networking, blog), transact business directly through your site (ecommerce), or enable you to manipulate and update the pages and content within your site without hiring a web programmer/designer to do it for you (Content Management System does enable this for more $$$).
This gets complicated to further elaborate on why this may or may not be included. For us, the complexities of using and designing around a content management system (or tool that allows you to update your own website) is usually a bit more time consuming then coding HTML from scratch – additionally there are a lot of customer service, content, and small testing requirements that eat up time and budgets for all projects – but which make up a significant fraction of smaller projects.
A basic website site will serve to help brand and market your company, showcase your products and services and inspire sales as a lead generating tool. The design of your website will, most likely, be templated at such low costs. This means that your site probably mirrors that of other sites on the web. With our firm, these sites will be responsive using the latest standards to allow your site to look the same on nearly every computer/device and will be Search Engine Optimized (SEO) for greater natural search engine ranking success.
But not all firms code the same and have search engine optimization or online marketing as a top priority. Also, web analytics are provided with every site we build to track and ensure your web success.
For businesses that sell multiple products online
Over the years we’ve updated this page and our own pricing many times. We’ve decided to add two new sections, one for E-Commerce, and one specifically for customer web applications. E-Commerce Websites are those characterized by the ability to add products and transact business online – IE accept payment for products, and facility shipping, correspondence with purchasers, etc.
Similar to our above breakdown, E-Commerce sites, in and of themselves have many varying levels of pricing. For example the absolute simplest “e-commerce” site we come across, and one that actually accounts for most of the requests we get, is either a single paypal button – or the ability to accept payments/donations online (most often for a non-profit). Even with such a simple starting point, there’s a lot of questions to address – what was the existing site built on? Do you already have an account with paypal? Do you want to keep people on your website as they make their purchase? And the list goes on. But, at it’s absolute simplest (organization has a paypal account, and just needs a button added) this can generally be done in an hour or so and as such cost anywhere from $50 – $500 depending on the company setting things up or the relationship they have with their web development company.
However, when you start to add products, shipping, transnational email (thank you emails, etc.) things get a bit more complex.
If you’re JUST starting out and are comfortable with blogging and setting things up – we highly recommend shopify for ecommerce. However, it’s limitations, and your own limitations on management/setup might quickly be realized – and at that point you might want to go with a full service agency.
For our basic e-commerce websites, our own pricing starts at $20,000 and quickly scales up from there. Here’s why.
Generally most of our clients with e-commerce needs, also need guidance, education, and setup with the following:
• Server Setup
• SSL selection, purchase
• Merchant Account Setup
• Payment Processor Setup
• Shipping Setup – Including coordination/setup of accounts
• Transactional Email – What does each email your website send say “thank you for purchasing…”, “thank you for creating an account,” etc.
Basically an ecommerce site is like a normal website, on steroids, and most clients need a knowledgeable and reliable company to not just make the right decisions, but also to guide and hold their hand along the process.